Social Media Etiquette
Social Media is not going away any time soon, with the ability to share your information to untold amounts of people the sooner you adapt to the changing climate of the technological world the better. One way to adapt to the forefront of this information sharing highway is to master the social etiquette of certain sites in order to get your name and business out there without being a nuisance and having everyone block you.
“While there are numerous ways to keep in touch with clients, it is always best to take advantage of the free tools at your disposal and find efficient ways to offer information about your practice and personal legal philosophy. As more and more people turn to social media apps instead of actual websites for consumer research, sites like Twitter and Facebook are an effective, personable way to offer existing and prospective clients a rundown of your business in the following ways:
• Promote your firm and its lawyers with anecdotes about client successes and firm accomplishments.
• Establish your knowledge or skills by writing or sharing blog posts, presentations, and tips relevant to your practice area or locale.
• Build a sense of community: prospective clients want to work with lawyers they feel like they know, like, and trust.
• Showcase your values, since social media becomes an extension of you and your firm’s brand.” – Source
By using social media correctly you are able to establish a customer base as well as a referral system quickly, as your site becomes easier to access through your online profile. The more a client can access your information, and trust you the higher the chance is that they will seek out your services when they need them.
This involves quite a bit of fore thought as to what, when, and how you post your information as well as your opinion on something, and can even go as deep as to manipulate the structure of both your posts as well as your replies. In order to succeed you must realize that every social media site is its own entity with its own code of conduct that you need to follow in order to succeed. It is recommended that you establish a social media policy for yourself and your company that way you are always on the same page. It may even be helpful to employ or assign an editor to make sure that your campaigns across these social media outlets remains consistent and informed.
Journalist Jennifer Landry has put together this wonderful chart which may help to guide you down the path of social media excellence: