Startup Myth

Startups love to get stuff done. As an entrepreneur I live to tick stuff off my list. However, the number of “housekeeping” tasks can be overwhelming. Sadly, skipping steps that are not as sexy as product development and customer focus groups hampers your chance for success. You run the risk of losing, or not being able to monetize, your valuable strategic assets and forget about attracting financing or investment!

Years spent talking to entrepreneurs has unearthed the following five myths that need busting:

Myth 1: Go-to-Market First, Boring Paperwork Second

Everyone on the path to funding or innovating wants traction as soon as possible to demonstrate viability. The boring paperwork and tedious system setup are often ignored in favor of rushing to a minimum viable product or prototype. Those early steps with your venture lay the foundation just like building a home. The same need for groundwork applies with a mature business and new product lines.

Investors want to minimize risk and are leery of companies that have skipped having contracts and agreements in place. Do not operate on a handshake because without a proper contract you may not own your product, even if you paid for it.

Myth 2: A Patent Will Protect Our Company from All Competitors

Many founders think that a patent is a shield from other companies. Unfortunately, while you have the right to exclude others from creating your patented item, it is costly business to do so.

That said, provisional patents and patents are still important but you have to first identify your potential patents. Next, you should have a professional help assess the patentability and whether you should use other intellectual property (IP) protection like trade secrets. Even having done your homework to understand that the patent will need to be enforced to have your monopoly is a good start.

Myth 3: We Will Be Co-Founders Forever

Like many marriages, the initial co-founder bliss can fade or explode and sadly, it regularly does. Without a proper agreement on how the founder divorce will unfold, you are likely in for trouble. For example, do you have a co-founder leave with the intellectual property that they brought to the business, or do you purchase it? Do you have the right to buy the person out of the company, or do they continue on as a silent partner?

Entrepreneurs and small businesses need to focus on running their business—fighting patent infringement or co-founder lawsuits will be a horrible distraction. Have a written co-founder agreement with buy-sell provisions from the beginning.

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